The ABC's of Researchers: Attributes, Benefits, ClaimsHow understanding the role of the attributes you're measuring can guide you: Apply the correct criteria for judging whether to include the attribute in your brand's positioning.To show you what a geek I am: |
|
Read more...
|
|
Brand Imagery & Positioning |
|
Read more...
|
Face-off: Psychographic Segmentation versus Powerful PositioningPositioning crafted to appeal to a specific psychographic segment should out-perform a second positioning that's not aimed at that segment. What it means when that's not the way it works. (Or, why a quant researcher values qualitative research.) |
|
Read more...
|
|
Value and Pricing |
|
Read more...
|
Loyalty: Pierced by the Next Transaction Why our research designations of "Loyal" consumers seem to ring true when we talk to consumers in a focus group, yet do not seem to be excellent predictions of the very next transaction that consumer makes. It could be that, as the clothes make the man, the ATTIRE makes the fan. |
|
Read more...
|
|
|
|
|
<< Start < Prev 1 2 Next > End >>
|
