Take a Tour of TowerPoints

The initial Points view reveals Imporatnce, Motivation, Performance and more in one glance.

Bird’s-eye “Points” View Reveals Much in One Glance

Like a quadrant map, TowerPoints shows all your attributes arrayed on Importance by Motivation. Like a bubble map, the Performance of “OurBrand” makes a bubble larger. Here’s three features that make TowerPoints unique:

1. Instant Gratification: Hover your cursor over a bubble, and the tool tip reveals the attribute name and key info.
2. Sensible Organization: The color of the bubble reflects a theme you’ve assigned.
3. Visible Information: The flags inside each bubble reveal three distinct aspects of that performance:
   1. Relative Strength versus Weakness for OurBrand (points upward);
   2. Degree of Advantage or Disadvantage against all the competitors’ performance (points Westward); and
   3. Whether OurBrand performs Better-Than-Expected (BETTY Analysis®). Learn more about BETTY Analysis® here.

Implications Revealed

Warning to End-Clients: In the ExampleMap, the off-white Global themed messages are all Important (Northerly), but none are particularly Motivating (being pushed Westerly). If those are the messages the end-clients have been relying upon, they may not be working optimally.

Opportunity for End-Clients: In contrast, OurBrand exhibits performance power in the Product-4 claim, one of the Capability Theme messages that’s both Important and Motivating. Close by, three messages in the chocolate-colored Benefit Theme are hovering. Those Benefits are not now particular Strengths of OurBrand, but, nonetheless, OurBrand has a competitive Advantage. No other brand is powerful here, either. Pouring more resources into reinforcing such Important and Motivating messages is indicated.

See how TowerPoints compares OurBrand to the competition.