Study Type Distinctive Capabilities of CraginCube Awareness, Usage & Attitudes (A&U, U&A) LionCut®, Imagery Slice® and BETTY® analyses. Positioning Studies, Promise Testing, SWOT, Quadrant Mapping, Perceptual Mapping, White Space Opportunity TowerPoints® Interactive 3-D mapping, Imagery Slice® and BETTY® analyses. Tracking, Pre/Post Wave Studies ValuEdge®, LionCut®, Imagery Slice® and BETTY® analyses. Concept Development & Concept Evaluation Studies Leapfrog® Innovation Process (with the team at Qualitative Intelligence), hybrid/blended research processes, actionable decision-making from key measures of competition. Customer Satisfaction Studies Pre-testing of which variables will best serve as the dependent variables: there are differences by category that must be respected. Strategic Segmentation Studies All of the above PLUS benefit-driven, occasion-driven, life- stage and socio-economic status segmentations.